We looked at the design brief and took the Fuente
logo and came up with a concept design based on
the shape. Something stylish to enhance the display
but in keeping with quality and variety of the pens.
Previously for another occasion we had designed
acrylic display trays which they were able to
incorporate in a window display with the above
stand this combined to make a stunning exhibit.
Fuente is an independent manufacturer of hand made pens. They wanted a new campaign to
start displaying their pens in jewellery shops and small retailers. This required creating a
compact stand to display as many of the pens as possible but maintaining a small foot print.
With this as the design brief it was left to Laser Engraving to come up with the concept.